This die-cut cardboard display was cooked up by the H.D. Lee Company in 1951 as in-store advertising for their boys’ line—specifically, to be tucked right into a pair of overalls. He’s got that squeaky-clean, freckle-faced, all-American look you’d expect from mid-century marketing: rosy cheeks, a pressed yellow plaid shirt, and a smile that says “golly gee” without needing to say anything at all.
Made of thick die-cut cardboard with a sturdy built-in easel and shoulder tabs for mounting, he’s still holding tight to a colorful medallion that reads “Lee Boy’s Overalls — Highest Quality, Union Made.” There’s wear here and there—some scuffs, light fading, and a bit of staining—but honestly, nothing that doesn’t feel right at home for a piece that’s been standing tall for over 70 years.
This die-cut cardboard display was cooked up by the H.D. Lee Company in 1951 as in-store advertising for their boys’ line—specifically, to be tucked right into a pair of overalls. He’s got that squeaky-clean, freckle-faced, all-American look you’d expect from mid-century marketing: rosy cheeks, a pressed yellow plaid shirt, and a smile that says “golly gee” without needing to say anything at all.
Made of thick die-cut cardboard with a sturdy built-in easel and shoulder tabs for mounting, he’s still holding tight to a colorful medallion that reads “Lee Boy’s Overalls — Highest Quality, Union Made.” There’s wear here and there—some scuffs, light fading, and a bit of staining—but honestly, nothing that doesn’t feel right at home for a piece that’s been standing tall for over 70 years.