Wildly charming and wonderfully odd French advertising display for Philips light bulbs, shaped like the face of a wide-eyed, bespectacled child wearing a golden crown. The crown reads, in dramatic, slightly guilt-tripping French: "Maman n'emploie pas de LAMPES PHILIPS" ("Mom doesn't use Philips bulbs"). A clever little guilt trip aimed straight at the household lighting decision-maker. This piece is made from die-cut board and was designed to double as a mask, complete with eyeholes and a slit for the nose. It was produced by Gaston Maillet et Cie in Saint-Ouen and marked
"Modèle déposé - Breveté S.G.D.G." on the back-essentially the French version of "patent pending" from the pre-war era.
Condition-wise, there are a few creases and scuffs from age, but nothing that detracts from the overall impact.
Wildly charming and wonderfully odd French advertising display for Philips light bulbs, shaped like the face of a wide-eyed, bespectacled child wearing a golden crown. The crown reads, in dramatic, slightly guilt-tripping French: "Maman n'emploie pas de LAMPES PHILIPS" ("Mom doesn't use Philips bulbs"). A clever little guilt trip aimed straight at the household lighting decision-maker. This piece is made from die-cut board and was designed to double as a mask, complete with eyeholes and a slit for the nose. It was produced by Gaston Maillet et Cie in Saint-Ouen and marked
"Modèle déposé - Breveté S.G.D.G." on the back-essentially the French version of "patent pending" from the pre-war era.
Condition-wise, there are a few creases and scuffs from age, but nothing that detracts from the overall impact.
